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How WhatsApp is shaking up the industry as the chosen method of communication for top designers

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​It’s an open secret that fashion designers have long relied on encrypted messages to send confidential, creative work to their wider team via WhatsApp

Globally located on a range of time zones, they rely almost entirely on the app to share large files full of ideas, designs and sketches in the most secure way possible. 

The late creative director of menswear at Louis Vuitton, Virgil Abloh, was famous for it – streaming thoughts and insights all day on the platform – and he may have started the trend, relying almost solely on the platform to connect with his larger team.

As the creative director of menswear at Louis Vuitton, Virgil Abloh streamed thoughts and insights to his teams around the globe

Now, designers at Prada, Gucci, Versace and Balenciaga all use the app to connect with their partners overseas.

On the final day of Milan fashion week this June one of this year’s most hotly-anticipated collabs was Harry Styles and Gucci’s new ‘HA HA HA’ collection. 

Styles, and the famous fashion house’s creative director Alessandro Michele, joined the other menswear previews as they showcased a host of designs that seemed perfectly suited to the current heatwave in Europe. 

Talking about their collaboration, Michele described WhatsApp as the dynamic pair’s ‘mood board.’ 

In fact, Michele’s such a fan that he invited all attendees to a recent Gucci fashion show via WhatsApp voice note.

Virgil may have started the trend

Virgil may have started the trend

Vigil used the encrypted app to share large files full of ideas, designs and sketches

Vigil used the encrypted app to share large files full of ideas, designs and sketches

​It’s an open secret that fashion designers have long relied on encrypted messages to send confidential, creative work to their wider team via WhatsApp

​It’s an open secret that fashion designers have long relied on encrypted messages to send confidential, creative work to their wider team via WhatsApp

On the final day of Milan fashion week this June one of this year’s most hotly-anticipated collabs was Harry Styles and Gucci's new 'HA HA HA' collection

On the final day of Milan fashion week this June one of this year’s most hotly-anticipated collabs was Harry Styles and Gucci’s new ‘HA HA HA’ collection

Talking about their collaboration, Michele described WhatsApp as the dynamic pair's ‘mood board'

Talking about their collaboration, Michele described WhatsApp as the dynamic pair’s ‘mood board’

In fact, Michele’s such a fan that he invited all attendees to a recent Gucci fashion show via WhatsApp voice note

In fact, Michele’s such a fan that he invited all attendees to a recent Gucci fashion show via WhatsApp voice note

Here’s why the fashion industry — along with over 2 billion other users — love WhatsApp:

End-to-end encryption, by default: Unlike SMS/texting, WhatsApp is always end-to-end encrypted. 

IP, messages, and voice notes can never be accessed by a third party – not even WhatsApp. 

Whether you’re planning a fashion show, sharing new designs or sending top secret info, you’ll never have to worry about unwanted snoopers.

Encrypted Backups: For an extra layer of security, WhatsApp also allows you to secure your backups with end-to-end encryption, which includes messages, media, voice messages, video calls, and chat backups.

Whether you're planning a fashion show or sharing new designs, you'll never have to worry about unwanted snoopers

Whether you’re planning a fashion show or sharing new designs, you’ll never have to worry about unwanted snoopers

For more privacy, you can send photos and videos that can only be viewed once

 For more privacy, you can send photos and videos that can only be viewed once

Disappearing messages: Not every message needs to stick around forever. 

With WhatsApp’s disappearing messages, group chat messages can disappear in 24 hours, 7 days, or 90 days – the choice is yours.

View Once: For more privacy, you can send photos and videos that can only be viewed once. 

Once the recipient opens the photo or video once, it disappears from the chat forever.

When patchy service is a concern, WhatsApp is the best, fastest, and most reliable option: it is structurally designed to operate quickly and reliably in low bandwidth areas

When patchy service is a concern, WhatsApp is the best, fastest, and most reliable option: it is structurally designed to operate quickly and reliably in low bandwidth areas

Reliable location sharing: Next time you find yourself in the same city as your friends or fashion industry colleagues, find them easily IRL with real time location sharing. 

When patchy service is a concern, WhatsApp is the best, fastest, and most reliable option: it is structurally designed to operate quickly and reliably in low bandwidth areas.

International travel friendly: Especially when traveling abroad, many businesses (local hotels, fashion houses, airlines and more) – use WhatsApp to make it easy to communicate. 

Plus, WhatsApp works across both iOS and Android devices, meaning no dreaded ‘green bubble’ when messaging abroad.

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