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Paramount pays $1.5BILLION to beat Amazon to Champions League rights for CBS

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Paramount pays $1.5BILLION to beat Amazon to US broadcast rights for the Champions League in a six-year deal to keep European soccer on CBS: Worth DOUBLE the previous contract

  • Paramount is keeping the US media rights for the UEFA Champions League
  • Agreement runs from 2024 to 2030 and is said to be worth $250m per year
  • This year’s Champions League final attracted 2.8million viewers on CBS 

Paramount Global have won a battle with Amazon to renew the US media rights for the UEFA Champions League in a deal valued over $1.5billion.

Paramount, who own CBS, is more than doubling the size of its previous contract, paying $250m per year across a six-year deal. Amazon were the highest rival bidder, a report in Bloomberg revealed.

It represents a huge investment in live sport – and soccer. CBS have recruited a team of big-name studio staff for the Champions League, including former Premier League stars Thierry Henry, Jamie Carragher and Micah Richards.

May’s Champions League final, won by Real Madrid against Liverpool, saw 2.8million viewers tune in on CBS and their coverage has been widely lauded.

UEFA, the Union of European Football Associations, is still seeking a deal to sell off the Spanish language rights to the Champions League.

Paramount have agreed a new deal for the US media rights for the Champions League

Thierry Henry and Micah Richards are among the big names on CBS' soccer coverage

Thierry Henry and Micah Richards are among the big names on CBS’ soccer coverage

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