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Snickers brings production facilities back to Australia but makes the bar smaller

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Sneaky change to Snickers will see fans enjoying LESS chocolate in each bar after the brand decided to bring production back to Australia

  • TikTok video revealed Snickers is manufactured in China turning consumers off
  • Number of social media users said they will now no longer eat the chocolate bar
  • Snickers is just one of many chocolate bars made by manufacturer giant Mars  
  • Much-loved Twix bar is made in Egypt while Maltesers blocks are made in China

The company behind Snickers has withdrawn its production factory from China and brought it back to Australia after customers said they’d boycott the chocolate – but the move has come at a cost.

Mars Wrigley Australia moved their Snickers production back to Ballarat in Victoria after the factory was closed for necessary upgrades.

The producers of Twix and Maltesers were making their nougat, caramel and peanut-heavy bar in Jiaxing city near Shanghai prior to the move back home, which displeased a number of core fans.

So news that the new Aussie-made chocolate bar will be six grams lighter than it would have been if they continued to produce it in China will come as a bittersweet pill to swallow.

The Snickers bars were 'Made in China'

Mars Wrigley Australia moved their Snickers production back to Ballarat in Victoria after the factory was closed for necessary upgrades but now the bars are six grams smaller

While the bar will still cost $2 it will be just 44 grams a serve instead of the China-made ones, which were 50 grams. 

Coles has already switched its Snickers bars to the 44 gram option, while Woolworths is using up the final 50 gram ones. 

According to a statement provided by a Mars Wrigley Australia spokesperson ‘unprecedented cost pressures’ is to blame for the weight decrease. 

In May 2021 a TikTok video revealing that Snickers was now made in China turned some Australians off the iconic chocolate bar.

In May 2021 a TikTok video revealing that Snickers was now made in China turned some Australians off the iconic chocolate bar

In May 2021 a TikTok video revealing that Snickers was now made in China turned some Australians off the iconic chocolate bar

The video was uploaded to the social media site by Jeremy Toh after he made the discovery while shopping at a Woolworths. 

Footage shows a variety of chocolate bars stacked on the shelves at the supermarket before the camera pans up to a box of Snickers. 

‘Did you know your Snickers are no longer made in Australia?’ a voiceover says. 

The man grabs a chocolate bar before turning it over and aiming the camera at the packaging where it is revealed the bar is made in China.

The TikTok video sparked outrage, with many Australians declaring they will no longer be buying the chocolate bar.

‘No more Snickers for me now,’ one person said.

Another person commented: ‘Never buying one of those again’. 

Snickers is produced by the country’s second largest confectionary manufacturer Mars.

The confectionary giant – which also has brands including Maltesers, Twix and M&Ms – imports a number of their products from China, Egypt and as far away as the Netherlands. 

WHERE YOUR MARS CHOCOLATE BARS ARE MADE 

Maltesers chocolate bag – Australia 

Maltesers Teasers bar – China  

Bounty – The Netherlands

Twix – Egypt 

Pods – Australia 

Snickers – Australia

M&Ms bag – Australia

M&Ms bar – China

Mars bar – Australia  

Maltesers Buttons – Australia

Based on a standard supermarket shelf at a Sydney Coles 

Chocolate manufacturer Mars prompted outrage from customers for making some of their most popular brands in China (pictured M&Ms blocks, which are made in China)

Chocolate manufacturer Mars prompted outrage from customers for making some of their most popular brands in China (pictured M&Ms blocks, which are made in China)

An investigation by Daily Mail Australia found while some Mars products were made in Australia (pictured), others were manufactured in Egypt, China and the Netherlands

Many reviewers have called on Mars to resume manufacturing of its products in Australia

An investigation by Daily Mail Australia found while some Mars products were made in Australia, others were manufactured in Egypt, China (right) and the Netherlands 

A spokesperson for the company in 2020 said no local jobs had been lost as the production of Snickers was temporarily moved to a facility in Jiaxing.

The spokesperson said the company continued to support Australian made products and workers.

‘Mars Wrigley is proud of the role we play in creating regional jobs and contributing to local economies, and have a strong track record in upskilling, training and retaining our Associates (employees),’ they said.

‘We apply consistent quality standards at all our global manufacturing facilities to make sure we produce high quality products with world-class food safety and in full compliance with regulatory requirements.’ 

Twix bars for the Australian market are produced in Egypt – where Mars has invested $83million to build a production line in Cairo. 

Maltesers and M&Ms bars – which were launched globally in 2013 and 2017 – are made in China, although the classic ball-shaped Maltesers are still made at Mars’ Ballarat facility in Victoria.   

Mars Australia's Twix bar is also made in Egypt before being imported to the company's Australian facility in Ballarat, Victoria

Mars Australia’s Twix bar is also made in Egypt before being imported to the company’s Australian facility in Ballarat, Victoria

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