BMW Group India launched its 2020 BMW Lifestyle Collections in India. The latest offering includes a wide range of innovative products for an urban lifestyle which underscores simplicity and long-lasting quality. The collections are now available at all BMW dealerships across the country.
Commenting on the launch of new collection, Vikram Pawah, President, BMW Group India said, “BMW Lifestyle Collection represents a modern, elegant and functional urban fashion. The use of high-quality materials and craftsmanship reflect the same quality standards that are put into the creation of BMW cars. The minimalistic and intelligently designed product range is full of panache and is perfect for those who are always on the move. The 2020 BMW Lifestyle Collection consists of a wide range of products that exude a typical BMW dynamism and lifestyle at its best. Its timeless design and simplicity further create an expressive BMW look both on and off-road.”
The BMW Collection offers maximum comfort and a high degree of functionality. Its sporty design it perfectly fits in a modern lifestyle. The collection consists of apparel, jackets, sunglasses, sippers. The classic BMW Collection design concept is modern, functional and urban – always based on the well-known BMW vehicle design. Minimalist, timeless products provide more freedom in everyday life thanks to smart functions. The highlights of the collection include the BMW Soft down Jacket for men and women and the BMW Chronograph with BMW kidney design. BMW is also introducing innovations in lifestyle accessories with products such as – BMW Active Sports bottle, BMW Thermo Cup, BMW Active Yoga Mat, BMW Cool Bag, BMW Travel Set and products for pets.
The design of the BMW M Collection reflects the strong combination of high-performance technologies and experienced craftsmanship, which is also a decisive factor in the design of the BMW M vehicle models where as the BMW M Motorsport Collection features a modern, sporty design based on the legendary look of BMW motorsport. The unmistakable BMW M stripes in combination with black and white prominently present the new BMW M motorsport brand identity. The self-confident branding in combination with colour blocking and cool, graphic elements gives the collection its modern, avant-garde character.