August 8th marked the 14th anniversary of Tata Sky, a brand that has grown into a successful and innovation-led organization with a deep-rooted commitment to customer satisfaction through hard work and living up to its ideals of delivering value through strategic planning, technical innovation and embodying passion for all their endeavors.
To commemorate the 14th anniversary milestone, Tata Sky, India’s leading content distribution and Pay TV platform in collaboration with Chimp&z Inc, created a nostalgic #14YearsOfJingalala digital campaign honoring the allegiance of 14 of its patrons who have been the earliest customers of Tata Sky.
Commenting on honoring this landmark anniversary, Anurag Kumar, Chief Communication Officer, Tata Sky said, “Our history of putting the customer first is evident through our network of long-term customers, many of which have been with us for over ten years. This anniversary, we wanted to relive the connections we have forged with our consumers through genuine and authentic testimonials that gave an overview of their journey with us. The responses received not only makes for a joyful and encouraging video but also makes us take comfort in the fact that we have made a positive difference to their lives and earned their loyalty for life.”
On the success of the campaign, Angad Singh Manchanda, CEO and Co-founder, Chimp&z Inc said, “We went by the thought that a significant milestone like the 14th anniversary of Tata Sky needed to be upheld with a campaign that brought out the real essence of the brand. And what better way to do that than to reach out to those people who have experienced the service and quality of the product first hand. The #14YearsOfJingalala campaign video is like beautiful memorabilia to be cherished. The people featured in the video are not only consumers but brand custodians and have been endorsing the brand in their own little way.”
The outreach involved touching base with some of the loyal customers spread across the country and requesting them to share their thoughts on being associated with the brand for more than a decade. Their unscripted anecdotes and memories thus advocated the evolution of the brand over the last 14 years and were weaved into a nostalgic video that enunciated trust and quality. The campaign was further amplified with celebrity influencers congratulating Tata Sky for a successful and formidable journey.