Why Nexon EV is the Best Selling Electric SUV in India

  • November 10, 2020

Even before the current high level of interest in electric vehicles began, Tata Motors have been making concerted efforts in the electric mobility space. Their Tigor EV is a popular choice for fleet consumers. However, the recently launched Nexon EV has demonstrated their efforts to create an all-encompassing premium, technology-laden SUV that is willing to break away from the prevalent apprehension common to automobile buyers.

  1. The Sweetest Package:

Not only is the Tata Nexon EV the country’s first indigenously developed electric SUV, it also has the markings of a truly premium car. The powered sunroof, accompanied by the plush and premium leatherette seats, make it a superior choice in the Electric vehicle segment. The Auto head lamps with ambient &tunnel detection and “Follow me Home” feature adds to the feeling of safety that does not compromise on style and comfort. The car also benefits from a variety of tech driven features that include the incredibly powerful electric motor, a Lithium ion battery that assures long range, state-of-the art connected car features, 7” Harman infotainment system for superior audio performance and a 7” digital Instrument cluster that keeps you always informed. Priced between Rs 13.99 lakh to Rs 16.25 lakh (ex-showroom all India), making it your ideal first electric car choice right now. While the XM variant of the Nexon EV starts at Rs 13.99 lakh (ex-showroom), the top-spec XZ+ LUX variant goes up to Rs 16.25 lakh (ex-showroom all India). This amazing all-embracing package will attract customers of ICE powered vehicles in the Rs. 14 to 20 lakh bracket and scale up adoption in a relatively new segment.

  1. Safety is Paramount:

The electric SUV is equipped with safety equipment like dual airbags, ABS with EBD, corner stability control and sports a reinforced body structure to protect occupants during accidents. The car also has an IP67 compliant battery & Motor that allows the vehicle to confidently drive through flooded roads or extremely dusty conditions. Proving its reliability, the car has been rigorously tested across 1 million km across the toughest terrains in India, covering high altitudes, unpaved roads, steep gradients and under extreme weather conditions.

  1. Seamless Charging Experience:

The Nexon EV provides comprehensive charging solutions for all its customers. The electric vehicle’s fast charging capable battery takes only 60 minutes to charge from 0-80 percent using a CCS2 fast charger. Customers also get added benefits of free home charger installation and 24×7 emergency charging support. By partnering with TATA Power, TATA Motors gets the benefit of the largest public charging network in India that never lets you worry about your cars charge. Also offers an 8-year/1.60 lakh km warranty for the battery pack.

  1. 360 – degree Approach:

In order to accelerate the adoption of EVs in India, Tata Motors is working closely with other Tata Group companies including Tata Power, Tata Chemicals, Tata Autocomp, Tata Motors Finance and Croma, to create an e-mobility ecosystem, Tata uniEVerse. Powered by Tata uniEVerse, consumers will have access to a suite of e-mobility offerings including charging solutions, innovative retail experiences and easy financing options. Tata Motors has partnered with Tata Power to provide end-to-end charging solutions at home and workplace as well as public charging. Taking forward its “make in India” mission, Tata Motors is collaborating with Tata Chemicals, to manufacture lithium-ion battery cells, in addition to exploring active chemicals manufacturing and battery recycling. The auto major is also working with Tata Autocomp for the localisation of battery pack assembly and motor assembly. The last piece of the solution involves the introduction of affordable financing solutions for the Nexon EV that will be provided by Tata Motors Finance. Thus, Tata Motors in conjunction with other Tata Group companies is the only EV manufacturer to offer a complete end-to-end EV eco-system to the Indian customer.

  1. Combining Smart Drivability with Futuristic Design:

The car is a treat to drive and has two driving modes on offer namely Sport and Drive. The Sports mode allows for an intense power delivery and the Nexon EV can do 0-100 kmph in just 9.9 seconds. Complementing this intense performance is the design. The Nexon EV sports a bold and confident design that brings into play the IMPACT DESIGN 2.0 language. What sets the Nexon EV apart are the signature blue chrome highlights on the bumpers, the rising beltline and the EV badges. The exteriors boast of a bumper with its sporty central grille, detailed with the Tata Motors signature Tri-Arrows. On the inside too, the car comes with modern design, spacious interiors, and premium sound management to deliver a comfortable tranquil drive.

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